There is one simply thing you can do each day that will dramatically improve your sales effectiveness. But you don't think it's possible to do what the title says, do you? Well, it is not only possible, it's crucial - and not only that you do it, but that you do it often and start doing it today. Okay, so maybe I'm not talking about driving a car. Maybe the stop signs and red lights I'm talking about are in your head. But that doesn't make them any less real. As a matter of fact, you probably stop at more signs each day because of what you think, than you ever encounter when you're behind the wheel. I'll explain.